Brand Development & Digital Presence | Athlete Training & Mindset Development
Overview
STNDRD is a fitness brand and training community built on discipline, hard work, and transformation—both physical and mental. Backed by 6x Mr. Olympia Champion Chris Bumstead and Professional Sports Trainer Justin King, STNDRD merges elite-level bodybuilding with everyday mindset and lifestyle growth. This ongoing project focused on shaping a visual and strategic identity that inspires personal excellence and community empowerment.
Overview
STNDRD is a fitness brand and training community built on discipline, hard work, and transformation—both physical and mental. Backed by 6x Mr. Olympia Champion Chris Bumstead and Professional Sports Trainer Justin King, STNDRD merges elite-level bodybuilding with everyday mindset and lifestyle growth. This ongoing project focused on shaping a visual and strategic identity that inspires personal excellence and community empowerment.
Scope & Objectives
• Craft a brand identity that reflects STNDRD’s core values of discipline, consistency, and purpose.
• Develop assets across interfaces, social content, and promotional campaigns to ensure brand cohesion and impact.
• Leverage tools such as Figma, Illustrator, Photoshop, and Blender to create premium, high-performance visuals.
• Drive growth and engagement by aligning creative strategy with STNDRD’s mission of elevating fitness beyond the gym.
• Develop assets across interfaces, social content, and promotional campaigns to ensure brand cohesion and impact.
• Leverage tools such as Figma, Illustrator, Photoshop, and Blender to create premium, high-performance visuals.
• Drive growth and engagement by aligning creative strategy with STNDRD’s mission of elevating fitness beyond the gym.
STNDRD+ (Online Coaching)
Level Up Labs (Online Coaching)
Product Design
One-Pager Design
STNDRD+ Screen Concepts
Apparel + Concepts
Motivational Content
Social Media Designs
Social Media Thumbnails
STNDRD Creative Ideation
Metrics
