Brand Development & Identity
Overview
Posh Petals Floral Boutique is a premium floral design studio specializing in bespoke arrangements for weddings, corporate events, and luxury retail displays. This project encompassed comprehensive brand development to establish Posh Petals as a distinguished name in the high-end floral market, creating a cohesive visual identity that conveys elegance and artistic expertise.
Scope & Objectives
• Create a sophisticated and distinctive logo that embodies the boutique's commitment to artistic floral design and premium service.
• Develop a comprehensive style guide defining visual elements, typography, color palette, and application standards across all touchpoints.
• Design signature packaging, business collateral, and in-store visual merchandising elements to reinforce brand identity.
• Establish brand voice and messaging guidelines that appeal to luxury clients, event planners, and corporate accounts.
• Produce photography direction and visual content standards to ensure consistent representation across digital and print media.
Overview
Posh Petals Floral Boutique is a premium floral design studio specializing in bespoke arrangements for weddings, corporate events, and luxury retail displays. This project encompassed comprehensive brand development to establish Posh Petals as a distinguished name in the high-end floral market, creating a cohesive visual identity that conveys elegance and artistic expertise.
Scope & Objectives
• Create a sophisticated and distinctive logo that embodies the boutique's commitment to artistic floral design and premium service.
• Develop a comprehensive style guide defining visual elements, typography, color palette, and application standards across all touchpoints.
• Design signature packaging, business collateral, and in-store visual merchandising elements to reinforce brand identity.
• Establish brand voice and messaging guidelines that appeal to luxury clients, event planners, and corporate accounts.
• Produce photography direction and visual content standards to ensure consistent representation across digital and print media.
Logo Concepts
Brand Style Guide
Initial Concept Development
