Brand Identity & Digital Presence
Overview
Team NorCal Basketball is a grassroots AAU program dedicated to developing young athletes and providing opportunities for competitive play. This project involved building a strong brand identity, designing a professional website, and enhancing social media presence to boost engagement, recruitment, and program visibility.
Scope & Objectives
• Establish a recognizable and professional brand identity, reinforcing the program’s credibility.
Overview
Team NorCal Basketball is a grassroots AAU program dedicated to developing young athletes and providing opportunities for competitive play. This project involved building a strong brand identity, designing a professional website, and enhancing social media presence to boost engagement, recruitment, and program visibility.
Scope & Objectives
• Establish a recognizable and professional brand identity, reinforcing the program’s credibility.
• Develop a distinct and impactful brand identity, including logo creation and a comprehensive style guide.
• Design and develop a website to serve as the central hub for team updates, schedules, recruitment information, and player highlights.
• Create engaging social media content to showcase players, tournaments, and program milestones.
• Strengthen the team’s online presence through strategic branding, website optimization, and community engagement initiatives.
• Design and develop a website to serve as the central hub for team updates, schedules, recruitment information, and player highlights.
• Create engaging social media content to showcase players, tournaments, and program milestones.
• Strengthen the team’s online presence through strategic branding, website optimization, and community engagement initiatives.
2024 Brand Design & 2025 Brand Updates
2025 Deliverables
2024 Deliverables
Cali Live Tournament Logo
