Evan Cheng - MSSU

Brand Development & Creative Direction

Overview

This project focused on elevating the Missouri Southern State University (MSSU) Athletic Department's brand identity across social media and recruitment materials. By ensuring a unified and professional aesthetic, the goal was to enhance fan engagement, strengthen recruitment efforts, and establish a recognizable digital presence.

Scope & Objectives

• Develop a consistent branding system for athletic teams, ensuring alignment across all digital and print materials.
• Create dynamic social media content to boost engagement, highlight athletes, and enhance game-day promotions.
• Design recruitment-focused visuals that showcase the university’s athletic achievements, facilities, and culture.
• Establish a strong visual identity to maintain professionalism across marketing channels.

2024 - 2025 Athletic Department Creative Direction