Brand Development & Creative Direction
Overview
This project focused on elevating the Missouri Southern State University (MSSU) Athletic Department's brand identity across social media and recruitment materials. By ensuring a unified and professional aesthetic, the goal was to enhance fan engagement, strengthen recruitment efforts, and establish a recognizable digital presence.
Overview
This project focused on elevating the Missouri Southern State University (MSSU) Athletic Department's brand identity across social media and recruitment materials. By ensuring a unified and professional aesthetic, the goal was to enhance fan engagement, strengthen recruitment efforts, and establish a recognizable digital presence.
Scope & Objectives
• Develop a consistent branding system for athletic teams, ensuring alignment across all digital and print materials.
• Create dynamic social media content to boost engagement, highlight athletes, and enhance game-day promotions.
• Design recruitment-focused visuals that showcase the university’s athletic achievements, facilities, and culture.
• Establish a strong visual identity to maintain professionalism across marketing channels.
• Create dynamic social media content to boost engagement, highlight athletes, and enhance game-day promotions.
• Design recruitment-focused visuals that showcase the university’s athletic achievements, facilities, and culture.
• Establish a strong visual identity to maintain professionalism across marketing channels.
2024 - 2025 Athletic Department Creative Direction




























































Baseball










Softball

2025 Senior Softball Posters

2025 Senior Softball Posters

2025 Senior Softball Posters

2025 Senior Softball Posters

2025 Senior Softball Posters

2025 Senior Softball Posters

2024 Senior Softball Posters

2024 Senior Softball Posters

2024 Senior Softball Posters

2022 Senior Softball Posters

2022 Senior Softball Posters

2021 Senior Softball Posters

2021 Senior Softball Posters

2023 Senior Softball Posters

2023 Senior Softball Posters

2023 Senior Softball Posters

2023 Senior Softball Posters

2023 Senior Softball Posters

2023 Senior Softball Posters
Misc. Design






Lions Forward Campaign







