Brand Identity Development + Social Visual Direction
Overview
Overview
KiMMA is an MMA-focused brand built around the energy, discipline, and culture of combat sports. The creative direction translates the intensity of fighting into a distinct social identity, balancing raw athletic imagery with bold typography, graphic treatments, and a cohesive visual system designed to stand out across digital platforms.
Scope & Objectives
• Develop a cohesive social visual direction rooted in MMA culture, combining fight photography, typography, color, texture, and graphic elements into a recognizable brand system.
• Establish flexible creative templates and design principles that can adapt across fighter features, event promotion, announcements, results, editorial content, and brand storytelling.
• Build a consistent digital presence through art direction and social creative that captures the intensity of the sport while giving KiMMA a distinct and ownable identity within the combat sports space.
