Brand Identity & Digital Presence
Overview
Build Your Way Elite is a grassroots AAU program dedicated to developing young athletes and providing opportunities for competitive play. This project involved building a strong brand identity and enhancing social media presence to boost engagement, recruitment, and program visibility.
Scope & Objectives
• Establish a recognizable and professional brand identity, reinforcing the program’s credibility
• Develop a distinct and impactful brand identity, including logo creation and a comprehensive style guide.
• Create engaging social media content to showcase players, tournaments, and program milestones.
Overview
Build Your Way Elite is a grassroots AAU program dedicated to developing young athletes and providing opportunities for competitive play. This project involved building a strong brand identity and enhancing social media presence to boost engagement, recruitment, and program visibility.
Scope & Objectives
• Establish a recognizable and professional brand identity, reinforcing the program’s credibility
• Develop a distinct and impactful brand identity, including logo creation and a comprehensive style guide.
• Create engaging social media content to showcase players, tournaments, and program milestones.
Logo Development
Social Media Content
